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White Paper

New Forrester Consulting Study: The Contextual Marketing Imperative

According to a The Contextual Marketing Imperative, an October 2015 commissioned study conducted by Forrester Consulting on behalf of SAP hybris, with 1,200 global consumers and 200 advertising as well as marketing professionals, there is a distinct gap between consumers’ expectations of personalized marketing and what marketers are actually delivering today.
 

Take an in-depth look at the four key findings and new strategies you can use to bridge the gap:

  • Personalization is a priority for marketers, but their strategies are immature.
  • Consumers give personalized marketing efforts low marks.
  • Consumers knowingly supply personal information but expect value in exchange.
  • Consolidating customer data enables enhanced personalization.
 
Simply complete the form to access your complimentary copy of the study.

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