When your marketing efforts span multiple channels and touchpoints, it can be tricky to know which elements are really helping you reach your audience and converting them into customers. SAP Hybris Customer Attribution is a multi-touch attribution tool that makes it easier to assess your marketing performance.
Our patented machine learning technology measures marketing activities and their impact on customers across all channels in real-time, so you can see what’s working, what’s not, and how best to optimize.
Marketing attribution lets you identify which various marketing touches influence or impact a customer’s decision to purchase. SAP Hybris Customer Attribution utilizes a collaborative game theory approach to analysis, for more accurate insights that can improve ROI.