Skip to content Skip to navigation menu

SAP Hybris Marketing Data Management


Hybris Marketing Data Management is the foundation of the Hybris Marketing suite. It helps to create full the 360 view of customer’s interactions and enable scoring them according to their implicit and explicit behaviour across all channels.
SAP Hybris Marketing Data Management

It’s already a challenge to convert large volumes of structured and unstructured data to make real-time insight-drive marketing decisions. First ensure the reliability and completeness of your data.

Hybris Marketing Data Management allows to dynamically capture and enrich customer profiles across all sources into a single master view, leverage implicit customer signals to gain insights into customer’s real-time intents – so you can drive engagement in a contextualized way, and seize marketing and sales opportunities fast.

  • Build up consolidated profiles
    Build up consolidated profiles. Merge explicit and implicit behavioral data from multiple channels to establish the most complete perspective of your customers and prospects.
  • Anticipate customer behaviors
    Anticipate customer behaviors. Discover hidden trends, understanding customer interests, sentiments, and motivations, and gaining insights at the individual customer level.
  • Accurately define micro-segments and target audiences
    Accurately define micro-segments and target audiences. Leverage powerful discovery and visualization tools that blend implicit and explicit customer information “on-the-fly”.
  • Access deep insights
    Access deep insights. Hybris Marketing Data Management leverages the platform services of the open SAP HANA platform, including predictive and data mining, text analysis, event stream processing and data integration.
hybris Marketing: Market to an audience of one hybris Marketing: Market to an audience of one
Solution Brief
SAP Hybris Marketing: Market to an audience of one
Hybris Marketing is a game changing marketing solution that enables individualized contextual marketing on an unlimited scale.
Market to an audience of one
Tame big data with the right questions Tame big data with the right questions
Video
Tame big data with the right questions
Don Peppers (Peppers & Rogers) and David Cooperstein (Forrester) discuss how best to manage the explosion of customer data that's being faced by marketing organizations.
Video: Tame big data
NHL: Delivering great fan experiences with Hybris Marketing NHL: Delivering great fan experiences with Hybris Marketing
Video
NHL: Delivering great fan experiences with Hybris Marketing
The goals of NHL is to provide the best fan experiences and insights into the game.
NHL: Delivering fan experiences