hybris Marketing Data Management
It’s already a challenge to convert large volumes of structured and unstructured data to make real-time insight-drive marketing decisions. First ensure the reliability and completeness of your data.
hybris Marketing Data Management gives you a single version of the truth across all interaction channels. It lets you score customer profiles and underlying interactions in real time – so you can drive engagement in a contextualized way, and seize marketing and sales opportunities fast.
- Build up consolidated profiles. Merge explicit and implicit behavioral data from multiple channels to establish the most complete perspective of your customers and prospects.
- Predict customer value. Score customers and interactions based on both unstructured and structured data, including sentiment score and buying propensity.
- Develop one customer view. Fuel all marketing applications with a single version of the truth, to target customers better and act on opportunities quickly.
- Access deep insights. hybris Marketing Data Management leverages the platform services of the open SAP HANA platform, including predictive and data mining, text analysis, event stream processing and data integration.