SAP Hybris Marketing Segmentation
Ensure that your campaigns and messages are aimed at the right audiences. Accurately target them to deliver relevant customer interactions.
Hybris Marketing Segmentation provides insightful visualization and exploration tools to slice and dice data on the fly. Leverage Big Data and predictive analytics, not only to provide real-time segmentation and feed into customer scoring, and key performance indicators.
- Navigate unstructured data. Gain a holistic customer view with multiple types of data including social media, geospatial and enterprise data, all blended together.
- Build accurate targets. Explore customer data through a graphical drag-and-drop waterfall user interface with a rich set of segment operations and build complex segmentation trees with real-time counting.
- Personalize your messages. Tailor communications by audience segment, through any execution channel.
We can do [customer] selection in seconds and we don’t need the business intelligence department. We can play with the data.Michael Kuenzl, Head of CRM, HSE24 Read more