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SAP Hybris Marketing Segmentation


Hybris Marketing Segmentation provides high-performing audience segmentation in real time, from any data source. This lets you identify the right target audience for your campaign, and personalize marketing messages across multiple channels.
SAP Hybris Marketing Segmentation

Ensure that your campaigns and messages are aimed at the right audiences. Accurately target them to deliver relevant customer interactions.

Hybris Marketing Segmentation provides insightful visualization and exploration tools to slice and dice data on the fly. Leverage Big Data and predictive analytics, not only to provide real-time segmentation and feed into customer scoring, and key performance indicators.

  • Navigate unstructured data
    Navigate unstructured data. Gain a holistic customer view with multiple types of data including social media, geospatial and enterprise data, all blended together.
  • Build accurate targets
    Build accurate targets. Explore customer data through a graphical drag-and-drop waterfall user interface with a rich set of segment operations and build complex segmentation trees with real-time counting.
  • Personalize your messages
    Personalize your messages. Tailor communications by audience segment, through any execution channel.
Bloomberg Study: Using Real-Time Insights, HSE24 Gets Closer to Customers Bloomberg Study: Using Real-Time Insights, HSE24 Gets Closer to Customers
Customer Success Study
Bloomberg Businessweek
Using Real-Time Insights, HSE24 Gets Closer to Customers.
Bloomberg Study
The Next Level of Personalization is Contextualization The Next Level of Personalization is Contextualization
Video
hybris Marketing Segmentation video
The Sweet Spot is The Perfect Campaign Target List.
hybris Marketing Segmentation video
Hybris Marketing and Hybris Commerce Hybris Marketing and Hybris Commerce
Solution Brief
Hybris Marketing and Hybris Commerce
A Perfect Match for a Personalized Customer Experience. SAP Hybris provides an integrated experience with leading solutions for Marketing and Commerce.
Hybris Marketing & Commerce