CRM and CX solutions
The goal is simple: put the customer at the center of your business
SAP is redefining intelligence for customer experience. By leveraging interconnected, insightful, and adaptive technology solutions, you can put the customer at the center of your operations to improve loyalty and profitability.
Manage relationships across the entire customer lifecycle, spanning departments like marketing, sales, digital commerce, and customer service.
Deliver innovative and engaging e-commerce experiences.
Automate campaigns and execute them on a global scale.
Accelerate issue resolution and improve customer satisfaction.
Streamline sales processes so your sales team can focus on your customers.
E-commerce
Seize market opportunities and drive profitable growth by delivering innovative and engaging e-commerce experiences.
Customer data
Surpass review and growth targets while gaining detailed customer insights and reducing compliance risks.
Marketing
Identify target audiences, deliver personalized omnichannel experiences, and measure your results.
Service
Deliver faster, smarter service with AI-powered solutions that automate workflows, boost efficiency, and elevate customer experiences across every touchpoint.
Sales automation
Empower sales teams to engage effectively with customers using automated sales processes that help build lasting customer relationships.
Artificial intelligence
Give your global sales, service and e-commerce teams the AI-based tools and insights to help them work more efficiently and effectively.
SAP CX + ERP integration
Learn the secret to 726% ROI with insights from ESG, Carhartt, and SAP.
See how customers are succeeding with SAP Customer Experience solutions
Optimizing work with AI
Learn how Bosch is streamlining workflows, reducing frustration, and creating a seamless service experience with SAP Business AI.
Delivering a consistent customer experience
ALDO Group built a company with deep customer understanding through a connected e-commerce ecosystem and SAP solutions.
Leveraging data to improve the fan experience
Find out how FC Bayern is using consolidated data to create “golden fan records” for personalized engagement with its global fanbase.
Attaining 1,000 daily mobile app logins
Discover how Toyota Motor Philippines digitalized its sales and service channels to support a smooth customer experience.
Artificial intelligence
AI for customer experience management
Relevant, reliable, and responsible AI is built into our CX solutions – helping you predict, manage, and understand your customers to build relationships that last.
Explore our latest innovations
AI agents for sales and service
Use autonomous AI agents, a feature of SAP CX AI Toolkit, to route cases, create knowledge content, and find answers instantly.
Sales interaction insights
Provide sales representatives with insights derived from AI-generated meeting briefs and summaries in SAP Sales Cloud to deliver a more personalized customer experience.
Automatic information extraction
Provide service representatives with information extracted from case descriptions and autofilled into documentation to help them review and resolve cases quickly.
Transform your business with intelligent CX
Finding success in an era of change
Discover how SAP Customer Experience solutions can help you create deeper connections with customers amid shifting demands and challenges.
Economic benefits of AI, CX, and ERP
Read this ESG study to learn how integrating AI-driven SAP CX with SAP ERP has economic benefits, such as reduced costs and improved CX, productivity, and ROI.
How to use AI to gain lifelong customers
Discover how AI can enhance customer experience and loyalty through digital self-serve options and efficient customer interactions.
Resources
Five ways AI can strengthen CX in e-commerce
Use AI to enhance your e-commerce business with advanced chatbots, streamlined catalog management, and more efficient operations.
Transforming customer service with AI
Discover how AI can optimize customer service. Automate tasks and summarize information so agents can provide customized support.
How to use AI and CX to boost your sales
Learn how AI can provide strategic insights to outmaneuver competitors, increase conversion rates, and speed up sales cycles.
How AI can improve your marketing strategy
Discover how AI can help you analyze customer data, generate personalized email campaigns, and measure campaign performance.
Road map for SAP Customer Experience solutions
Learn about planned innovations, future releases, and product visions for the SAP Customer Experience portfolio.