GDPR is about transparency and control – so is the SAP Customer Data Cloud solution
If you serve even a single customer in Europe – thanks to the European Union’s General Data Protection Regulation (GDPR) – you must now maintain proof of how, when, where and why you collect and process their personal data. Without a holistic solution for managing customer profiles, preferences and consent in place, it may be difficult for your business to remain in compliance.
The SAP Customer Data Cloud from Gigya can help your business address many of the toughest requirements of the GDPR. By enabling you to be more transparent with your customers in how you collect and use their personal data, our products are designed to help you build trust with your customers and encourage long-term brand loyalty.
80% of consumers globally say use of their personal data without their consent is the top reason they leave brands.
Source: The 2017 SAP Hybris Global Consumer Insights Report, 2017
68% of consumers don’t trust brands with their personal information.
Source: The 2017 State of Consumer Privacy and Trust survey report, conducted by Arlington Research on behalf of Gigya, now a part of SAP, 2017
54% of organizations believe it is their responsibility to protect their customers' data.
Source: Research conducted by the CMO Council on behalf of SAP Hybris, 2018
The SAP Customer Data Cloud:
Three Pillars for Addressing GDPR Requirements
The GDPR requires businesses to engage with consumers in a transparent, clear manner that is appropriate for each particular business purpose and each visitor’s age and location.
SAP Customer Identity offers registration forms that are customizable through UI builder, markup extensions or direct API access, enabling clients to easily set up consistently branded forms and flows that conform to requirements for different markets and regions.
Thanks to GDPR, it’s now imperative to obtain explicit consent from consumers to use their data, to manage each customer’s profile, preference and consent data throughout their relationship with your business, and to enable access to a self-service preference center where customers can view, update, export, delete and freeze processing of their data.
SAP Customer Consent provides full lifecycle enterprise preference and consent management that helps businesses address these requirements and build trust and loyalty with customers.
To drive personalized digital experiences, businesses need to progressively build unified, permission-based profiles to gain a complete, 360-degree view of each customer.
SAP Customer Profile facilitates this unified customer view, which also supports compliance by centralizing the governance and orchestration of customer data across the organization, providing visibility into the status of every application and service, and helping businesses respond to regulatory audit requests in a timely manner.
Learn how the SAP Customer Data Cloud can help you build trust with customers and address GDPR compliance
Find out more about GDPR Compliance with the SAP Customer Data Cloud
Learn how to centrally manage your customers’ preferences and consent settings throughout their full lifecycle, from awareness to advocacy and beyond, while putting them in control of their own data and experiences.
Find out how solutions from SAP Customer Data Cloud can help transform your business into a true “customer-first” enterprise, enhancing and personalizing your users’ journeys while respecting their preferences and privacy.