SAP Hybris Products for Marketing
Our marketing solutions empower your business to understand its customers and to engage with them intelligently: nudging them towards purchase instead of distracting them.
Build dynamic profiles of your customers and use them to gain deep insights so you can adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change, track and seize new opportunities.
In a recent Forrester Total Economic Impact (TEI) study, Forrester found that a composite organization with a large customer database leveraging multiple interaction channels achieved an ROI of 306% on the SAP Hybris Marketing Solution. Learn more.
See how SAP Hybris Marketing Cloud empowers marketers to gain deeper customer insights by leveraging advanced analytics like machine learning algorithms to understand real-time customer intent and interests. Deliver in-the moment customer experience that exceeds expectations and drives customer satisfaction and loyalty. Market in the moment with SAP Hybris Marketing Cloud.
Our Marketing Scenarios
Create dynamic customer profiles using data pulled from online sources such as browsing and social media data, and offline sources such as in-store purchase data and customer service calls. Gain real-time insights into customers’ motivations and intentions from their implicit behavior.
Take advantage of high-performance segmentation tools and react to the customer’s context in real-time to make sure your communications are always targeted and relevant.
Encourage your customers to move easily from browsing to buying by understanding their needs and offering them a personalized shopping experience.
Optimize your marketing campaigns with real-time insights into their performance, and gain the knowledge you need to seize new opportunities.
Effectively manage all your marketing activities to make sure they’re on track, on budget and working towards a common business objective.
Turn customers into loyal advocates by rewarding them however they engage with your business, whether making a purchase or writing a review. Gain deeper customer insights from their continued engagement.
Drive demand and improve sales effectiveness. Get your sales and marketing teams working together. Nurture and generate leads then hand them over to Sales, along with the insights needed to successfully close the deal.
SAP Hybris Marketing Cloud: related content
The Contextual Marketing Imperative
According to a The Contextual Marketing Imperative, a commissioned study conducted by Forrester Consulting on behalf of SAP Hybris, there is a distinct gap between consumers’ expectations of personalized marketing and what marketers are actually delivering today.
Why I am a Marketer
Learn what key questions you need to answer and the steps you need to take to develop a marketing technology strategy that will meet the needs of your business now and in the future.
No matter how hard you try or how much you spend, your brand can’t be any better than what your customers actually experience.