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Dynamic Consumer and Customer Profiling

Understand your customers like never before

Convert valuable big data into a meaningful view of what your customers and unknown contacts are up to. Then use that knowledge to personalize the experiences for each of them, and engage them on a level that builds a long-lasting relationship.

With marketers using an average of at least 20 different systems and tools to gather huge amounts of data, you need a solution that can look at it all to create a single view of the customer. SAP Hybris Marketing Cloud gives you that view – and an understanding of the customer that goes beyond the everyday.

The Profile Dashboard lets you analyze the interests of your customer base, the sentiments related to these interests, and the channels in which your contacts are active.
See your customers’ journeys, from first contact to purchase and all the stages in between.
Getting hockey fans closer to their sport

SAP Hybris Marketing Cloud helps the National Hockey League talk to its fans and understand what they want from the game, so they get more from the sport they love.

SAP and Facebook: Bringing marketing, advertising and technology together
SAP and Facebook are making marketing more personal than ever before. As advertisers focus more on digital, the tools we build help companies find the customers they need, and help people find the products and services they want.
Understand real-time customer sentiment

SAP Hybris Marketing Cloud lets you monitor sentiment and gain deeper individual insights into your customers behavior and social engagement. Target and filter to drill down into a detailed view of customer interaction.

Case Study: HSE24 used SAP Hybris Marketing Cloud to focus its marketing effort on specific customers

HSE24, Germany’s original shopping channel, relies on targeting very specific parts of its customer base with highly focused marketing campaigns. When it needed to make these campaigns more accurate it turned to SAP Hybris Marketing Cloud, giving its marketing people the ability to plan and run their own campaigns. “We can [now] get a picture of the customer in seconds – including data coming from new sources like social media,” says Norbert Paulus from HSE24. That’s enabled the firm to execute campaigns 20 per cent faster and increase sales to repeat purchasers by 30 per cent.

Customer Profiling: key features

Build complete, 360-degree customer profiles with transactional and behavioral data from multiple channels – so you never miss an opportunity.
Tap into hidden trends in customer behavior with propensity models and advanced analytics that predict what they’re going to do next.
Powerful discovery and visualization tools give deeper insights into behavior and patterns, helping you to better understand your customers’ journeys.
Integrate with SAP Hybris Profile for an even finer detail of your customer’s digital behavior, giving you a deeper understanding of their intents.

SAP Hybris Marketing Cloud: related content


Free Trial: SAP Hybris Marketing Cloud

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Personalization benchmark tool
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New Forrester Consulting study: The Contextual Marketing Imperative
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Forbes Insight: SAP runs SAP Hybris Marketing
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CMO Council paper: Context, Commerce and Customers

Gain customer insights with SAP Hybris Marketing Cloud